TURN YOUR
AI AMBITION
INTO REAL
PRODUCT
ADVANTAGE.
I'm a product-minded senior software engineer and product development lead. I'm strongest when the requirements are messy, the product matters, and someone needs to figure out what should actually be built.
I work directly with clients through my own practice, which means they get senior hands-on product engineering without a layer of agency overhead. I'm currently available for short-term remote contract work, based in Madrid and working with US companies.
What I Do
I build software
that creates
leverage.
For most of my career, that meant ecommerce platforms, merchandising systems, integrations, and workflow-heavy products used by real brands and retailers. Right now, the sharpest version of that work is AI and harness engineering: figuring out where LLMs, agentic workflows, and human-in-the-loop systems actually belong in a product, then building the surrounding systems, constraints, and quality controls that make them reliable in production.
I get things done.
I care about product leverage more than technical theater.
I move quickly, but not blindly.
I look for the solution that makes the product stronger, not just the easiest implementation.
Featured Work
Four examples that show how I work: large-scale commerce systems, non-obvious product design, and AI workflow architecture — both inside the user loop and outside it.
Elastic / PlumRiver B2B Ordering Platform
WORK_01I helped build the core software platform behind a wholesale commerce business later acquired by Emerald Holding Inc. for roughly $34M. The platform handled complex ERP integrations, real-time inventory, client-specific workflows, and large transaction volume across major global brands — Patagonia, The North Face, Crocs, Oakley, Burton, Puma.
Elastic Whiteboard / Merchandising System
WORK_02I built a visual merchandising and presentation system that pushed the product beyond standard B2B ordering software. It let brands create rich, shoppable presentations and digital catalog experiences that matched how their teams actually sold.
ShowLabs Copilot & Harness Engineering
WORK_03I led product development on a DAM/PLM-style platform and built a surface-aware multi-agent copilot on top of custom harness infrastructure. The harness layer — not the model — is what makes the product usable in a real workflow: long-conversation memory, tool-driven actions, quality-gated pipelines, and a treatment approach that holds visual consistency across batches.
ShowLabs Brand Discovery Pipeline
WORK_04A separate autonomous AI workflow tied to Shyft's retailer-bridge strategy. When users upload product data for unrecognized brands, the system triggers deep public-web research, identifies the brand, and feeds structured taxonomy data back into the product. Agentic AI doing work outside the user loop, not just inside it.
START A
CONVERSATION
I'm currently available for short-term remote contract work through my own practice, especially with companies that want practical AI, LLM, or agentic workflows added to existing software products, where harness engineering matters as much as the model itself.
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